Retirement Road Branding & Digital Experience Creation
It all started with an awesome URL: retirementroad.com.
Have you ever purchased something that you know could be incredible – you’re just not sure how? That’s how our conversations began with Paul Rizzo, founder and president of Rizzo Financial. For years, Paul and his team envisioned Retirement Road as the ultimate one-stop web resource to guide retirees through every twist and turn of a truly great retirement. From a marketing perspective, the site would be the perfect lead funnel – finding soon-to-be retirees looking for a smarter financial strategy and more attentive portfolio management.
After conceptualizing the right mood for their target audience, the TBCo design team crafted a full visual identity (logos, color palette, fonts, and guides).
Everyone knows that stunning visuals will grab attention, but it’s your brand messaging and strategy that truly keep people coming back for more. While many finance brands lean heavily on dry industry jargon, the Rizzo team took a left turn away from the standard tone. With a name like Retirement Road, we had to take their audience on a good ol’ fashioned road trip. Why? A good metaphor can make even the most technical concepts feel immediately accessible.
Since educational brands publish content, content, and more content...intuitive information architecture is especially important. Good segmentation, easy navigation, and clear copy help users (especially older audiences) find the information they need to take further action on the site. With their website officially launched, the Retirement Road team is "taking the wheel" to create a content empire with a thriving blog, webinars, and download opportunities. We can’t wait to watch their growth accelerate.
Ready to gas up your brand and hit the road? We call shotgun.
