Morning Squeeze

Project Overview

It’s hard to find a fresh brunch spot. Morning Squeeze checks all the boxes. Locations in Tempe and Scottsdale? Check. Fresh, locally-squeezed orange juice? Check. PB&J French toast? Double check. 

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But in 2019, Morning Squeeze faced a problem. Summer in the valley is always slow, but the Downtown Tempe location faced even slower traffic due to road closures and construction on Mill Avenue for the city’s trolley line project. Luckily, the juice geniuses behind Morning Squeeze sensed trouble brewing (yup, coffee pot reference) and called TBCo. 

Our team, led by PR expert Angela Muniz, created an affordable, integrated marketing and public relations campaign geared toward both existing customers and potential customers using television, print, email, and online coverage. First things first, they needed a promotion to get butts in the booths. TBCo and Morning Squeeze created a weekday promotion for the entire summer offering a free kids menu to children under 12. School’s out…gotta take those tots somewhere.

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What we did

From there, we publicized. TBCo: 

• Drafted press releases and pitched media outlets to secure television, print and online coverage.
• Created a social media campaign for Facebook and Instagram.
• Photographed the mouth-watering kids menu.
• Set up email campaigns to Morning Squeeze’s customer database (collected through Zenreach).
• Facilitated community outreach in partnership with the Downtown Tempe Authority.

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Our hard work paid off in spades. Here’s the best part of every story…the finish line. 

• Morning Squeeze was interviewed live on Fox 10’s Arizona Morning and AZ Family’s Good Morning Arizona about the promotion.
• TBCo social media posts performed twice as well as other daily posts for fan engagement.
• Downtown Tempe included Morning Squeeze in media coverage for its Hard Hat business support efforts.
• Google searches for Morning Squeeze doubled for the summer from the previous year.

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Let the brunchtimes roll.

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We all know problems disappear over mimosas. They also disappear when you work with Barnhart Co. 

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