Morning Squeeze 

Issue
Morning Squeeze is an Arizona owned and operated breakfast and lunch restaurant with two locations, one in Tempe and one in Scottsdale. In 2019, Morning Squeeze was looking at a slower than usual summer at its Downtown Tempe location due to road closures and construction on Mill Avenue for the city’s trolley line project.

Solution
Working with The Barnhart Co. (Angela Muniz) under a monthly marketing retainer, Morning Squeeze created a weekday promotion offering free meals to kids under 12 from its kid’s menu. The offer would run all summer long and require no additional purchase.

Support
Muniz created an affordable integrated campaign to get the word out about the promotion to both the restaurant’s existing guests and potential new customers. This campaign included:

  • Public relations to secure television, print and online coverage.
  • Email marketing to the restaurant’s customer database (collected through Zenreach).
  • Photography to secure images of the Kids Menu items.
  • Social media posts on Facebook and Instagram.
  • Community outreach and partnership with the Downtown Tempe Authority. 

Results

  • Morning Squeeze was interviewed live on Fox 10’s Arizona Morning and AZ Family’s Good Morning Arizona about the promotion.
  • Social media posts performed twice as well as other daily posts for fan engagement.
  • Google searches for Morning Squeeze doubled for the summer from the previous year.
  • Downtown Tempe included Morning Squeeze in media coverage for its Hard Hat business support efforts.