Alhambra Elementary School District 


The Alhambra Elementary School District includes 17 elementary schools in West Phoenix serving more than 10,000 students. The district and individual schools communicate with staff, students, parents and the community in a number of different ways including their websites, flyers and e-announcements. Social media is also a tool available to the schools but its use varies. The District looked to The Barnhart Co. to train its team and the schools’ communications officers on social media use and best practices. It is also looking for ongoing support and collaborative tips to grow engagement with shared messages and stories through social media.

What We Did

The Barnhart Co. provided a “Social Media Boot Camp” for 25 district staff and school communications officers. The training was divided into two half day sessions to accommodate schedules and smaller group size.

The participants all had varying levels of comfort and experience with social media. The Barnhart Co. provided interactive sessions demonstrating resources and tips for creating and scheduling posts, creating Instagram Reels and setting up reporting dashboards.

Additional discussions outlined protocols for photo permissions, responding to comments, and resources for content ideas.


  • The small group sizes allowed for collaboration between schools and district.
  • Everyone left with a strong comfort level of using social media and with additional ideas on how to relay school messages and successes.
  • Participants felt encouraged about sharing ideas and learning what the District provided in support.